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Pure Online Magazine
Concept, extensive prototyping and design for one of Universal Music's online magazines
Pure.de is an outlet of Universal Music’s Strategic Marketing division and supposed to be a music magazine for collectors and “music lovers”.
Main task was to analyze and rethink the existing website’s structure and to develop a new approach of making available contents more accessible while improving the sites usability. In a second step the look & feel got a complete overhaul based on already created prototypes and the magazines’ given style guidelines.
Exemplary screens illustrating the wireframing process
Front page featuring modular layout and maximum flexibility in design for various forms of magazine content
The new “magazine” – core feature and interface for browsing available contents chronologically, by popularity or content type
Huge variety of (content-) page types underlining the flexibility of the design solution
Individual landing pages and marketing tools gained special focus during concept and design process
Client: Universal Music * Strategic Marketing (Berlin, Germany)
Task: Concept, Information Architecture, Prototyping (Wireframes), Design
URL: www.pure.de
Task: Concept, Information Architecture, Prototyping (Wireframes), Design
URL: www.pure.de