The various artists compilation was released on both – the main label Sushitech, as well as on it’s “Purple” subdivision and while a coherent look and feel was the main target, both records where meant to feature their own unique style and appearance.

While the Sushitech sleeve is covered by ‘classic’ typography and digital, yet organic line compositions (meticulously drawn using a graphic tablet) – the 2nd part features the more analogue and handcrafted design. Hand-drawn and scanned type for title and tracklistings are melting seamlessly into overprinted two-tone layers of separated paper textures, while overall coloring and typographic background is continuing the line of the first part.

Another aspect is the reversible sleeve concept, which gives a more fluid feel to the single record, but also enables multiple ways to organize both records/sleeves to each other.

More high-res photos are available at Flickr.

Based on Paul Bourke’s Mathematical Shell (created in May 1989) a stripped down generative form was developed, more supposed to be a supplementing design element rather than a sign to shape the labels visual identity. In a second step a reduced logotype based on classy Helvetica lettering was created to form a contrast to the round and seamlessly flowing generative shapes. The creation process behind was following grid-based rules and a concept of steady reduction and simplification to form an abstract, yet memorable Logo.

Cautious and systematic reduction and transformation of classic Helvetica lettering

Both elements of the labels identity are based on cautious deconstruction and simplification of underlying structures and original forms to create a unique visual representation. Various aspects of music production and the labels output (i.e. iteration, patterns, rhythm and changes in tempo) where working as reference points and influencing factors during the design process.

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Logotype and generative form where introduced through the labels first vinyl record releases and continuously implemented in various digital and print media.