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	<title>christianmeinke.com &#187; website</title>
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	<link>http://www.christianmeinke.com</link>
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		<title>Pure Online Magazine</title>
		<link>http://www.christianmeinke.com/2008/07/20/pure-online-magazine/</link>
		<comments>http://www.christianmeinke.com/2008/07/20/pure-online-magazine/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 13:34:14 +0000</pubDate>
		<dc:creator>CM</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[relaunch]]></category>
		<category><![CDATA[screen design]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[wireframes]]></category>

		<guid isPermaLink="false">http://www.christianmeinke.com/?p=483</guid>
		<description><![CDATA[Concept, extensive prototyping and design for one of Universal Music's online magazines]]></description>
			<content:encoded><![CDATA[<p>Pure.de is an outlet of Universal Music&#8217;s Strategic Marketing division and supposed to be a music magazine for collectors and &#8220;music lovers&#8221;. </p>
<p>Main task was to analyze and rethink the existing website&#8217;s structure and to develop a new approach of making available contents more accessible while improving the sites usability. In a second step the look &#038; feel got a complete overhaul based on already created prototypes and the magazines&#8217; given style guidelines.</p>
<p><img src="http://www.christianmeinke.com/wp-content/uploads/2008/07/pure-wireframing.png" alt="Pure.de wireframing" title="Pure.de wireframing" width="440" height="630" /><br />
<span><em>Exemplary screens illustrating the wireframing process</em></span></p>
<p><img src="http://www.christianmeinke.com/wp-content/uploads/2008/07/pure-01.jpg" alt="Pure.de Design" title="Pure.de Design" width="440" height="520" /><br />
<span><em>Front page featuring modular layout and maximum flexibility in design for various forms of magazine content</em></span></p>
<p><img src="http://www.christianmeinke.com/wp-content/uploads/2008/07/pure-02.jpg" alt="Pure.de Design" title="Pure.de Design" width="440" height="555" /><br />
<span><em>The new &#8220;magazine&#8221; &#8211; core feature and interface for browsing available contents chronologically, by popularity or content type</em></span></p>
<p><img src="http://www.christianmeinke.com/wp-content/uploads/2008/07/pure-03.jpg" alt="Pure.de Design" title="Pure.de Design" width="440" height="718" /><br />
<span><em>Huge variety of (content-) page types underlining the flexibility of the design solution</em></span></p>
<p><img src="http://www.christianmeinke.com/wp-content/uploads/2008/07/pure-04.jpg" alt="Pure.de Design" title="Pure.de Design" width="440" height="392" /><br />
<span><em>Individual landing pages and marketing tools gained special focus during concept and design process</em></span></p>
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