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Pitch-winning app concept and design promoting both – the BMW i3 & BMW i8 concept cars as well as BMW i’s own Mobility Services. Main design objectives: lead and awareness generation in preparation for the official product launch and communicating BMW i’s unique e-mobility concepts and brand technologies. (Comissioned by KKLD* Berlin)
Core feature was an intelligent tracking tool aiming to create awareness for specific aspects of electric mobility. Ride details where displayed in visually rich form suggesting ways to improve driving behavior based on derived patterns.
Concept and Design for extensive iAd campaign running across european markets – reaching iPad and iPhone users in Germany, England, France and Italy.
As launch partner for iAd on iPad in Europe, BMW i initiated an innovative campaign utilizing the advertising potential of iPad & iPhone devices – creating three-dimensional mobility experiences.