The following principles help me create balance and harmony in the relationships I build with the people I work with.

They aren’t holy, but they’re mighty close.

I believe that passion and purpose should be the driving forces behind everything we do.

They allow us to be excited about what we create and at the same time sense that what we work on has an impact and is meaningful to others. If we are able to create situations where people derive meaning from their work, the magic happens.

I believe in the power of collaboration, in leveraging everyone’s talents and diversity.

People’s skills are enhanced by their personality and how they see the world. Their creativity and effectiveness multiplies, if we see them as who they are, and create environments that are build on empathy, trust and a common purpose.

I believe in co-creation and applying human-centric principles for design.

Design and its tools can’t help with every challenge the world throws our way, but if we bring together the right people, listen carefully and apply our methods in an appropriate way, it will help us ask the right questions and to tackle problems that matter.

15+ years of hands-on experience across industries

As a trained interaction and visual designer, I started my career in communication and advertising, but my focus shifted quickly to product and service creation based on human insights.

By working with global brands and companies, I gained experience in product and service design, innovation, and strategic design – always connecting created solutions to human needs and concrete business goals.

Human-centric principles, methods, and tools

Understanding and addressing human needs is the basis of every good experience and helps us match the things people expect and desire with what we build and deliver for them.

Driving customer research and crafting meaningful stories and insights enables alignment and concrete action. Derived insights allow me to uncover unmet needs and opportunities to help guide decision-making and prioritization.

Skill Set & Expertise

Companies I’ve worked for

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