Strategic, Collaborative, and Creatively Versatile
I bring a broad, generalist background across multiple design disciplines and related fields. Over the past decade, I’ve worked mainly in complex environments where products, services, and organizations intersect.
I’m often brought in when problem spaces are unclear, ecosystems have grown fragmented, or teams struggle to connect human needs with business requirements and technical realities.
My strength lies in creating clarity — framing the right problems, supporting decision-making, and shaping UX direction that holds up over time.
I work in a calm, collaborative way, combining empathy with systems thinking, and I’m comfortable moving between strategy and execution to help teams ship outcomes that make sense for customers.
I’m most effective where complexity meets responsibility – where direction matters as much as craft.
Over 18 Years Designing at the Intersection of Strategy and Experience
As a trained interaction and visual designer, I began my career in communication and advertising before shifting my focus to product and service design grounded in human insights. Since then, I’ve worked across complex, large-scale environments – embedded within global organizations and leading teams at design consultancies – building deep experience in UX strategy, product design, and design direction across automotive, healthcare, finance, and beyond.
My work consistently operates where product strategy meets execution: helping organizations frame the right problems, set a coherent design direction, and deliver experiences that hold up under real-world complexity. In practice, this covers UX strategy and product design, service design, design direction, and team leadership.
Turning Human Insight into Design Direction
Research and synthesis are only valuable when they change how a team thinks and what it decides to build. I use human-centered methods not as a process checkbox, but as a tool for creating alignment – translating what people actually need into a shared vision that holds across product decisions, stakeholder conversations, and competing priorities.
This means knowing when to go deep into research and when to move fast on what’s already known. It means framing findings in ways that resonate with product and business stakeholders, not just design teams.
I’ve worked with global organisations across automotive, healthcare, finance and beyond.
- Volkswagen
- Fresenius Medical Care
- Roche Healthcare
- BMW Group
- Lufthansa
- Deutsche Bahn
- Credit Suisse
- Deutsche Bank
- Generali
- Deutsche Telekom
- MAN
- Škoda