Strategic, collaborative, and creatively versatile.
I’ve always pursued a wide range of interests rather than focusing on a single field or domain. This broad perspective allows me to think creatively, challenge the status quo, and make connections that are often difficult to see.
I enjoy collaborating with people from diverse professional and cultural backgrounds, and I firmly believe that diversity and the intersection of different mindsets form the foundation of every great idea and product.
Over 18 Years of Cross-Industry Experience in Human-Centered Design
As a trained interaction and visual designer, I began my career in communication and advertising before quickly shifting my focus to product and service design grounded in human insights. Working with global brands and companies, I’ve built extensive experience in product and service design, innovation, and strategic design—consistently ensuring that every solution addresses real human needs while delivering tangible business value.
Human-centric Principles, Methods, and Tools
Understanding and addressing human needs is at the heart of every great experience. It bridges the gap between what people expect and what we design, build, and deliver for them.
By leading customer research and crafting compelling narratives around user desires and pain points, I help teams align around a shared vision and drive focused, meaningful action. These insights reveal unmet needs and hidden opportunities—guiding decision-making, shaping strategy, and setting clear priorities.
Skill Set & Expertise
- Interaction Design
- Visual Design
- Digital Product Creation
- Team Leadership
- Human-Centered Design
- Experience Design
- Service Design
- Branding and Identity
Companies I’ve worked for
- BMW Group
- Volkswagen
- MAN
- Lufthansa
- Sky Group
- Deutsche Bahn
- Credit Suisse
- Deutsche Bank
- Generali
- Deutsche Telekom
- Roche Healthcare
- Fresenius Medical Care