Strategic, collaborative, and creatively versatile.

I have a broad, generalist background across a variety of design disciplines and related areas of expertise. Over the past decade, I’ve worked mainly in complex, large-scale environments where products, services, and organizations intersect.

I’m typically brought in when problem spaces are unclear, ecosystems have grown fragmented, or teams struggle to align human needs with business requirements and technical realities.

My strength lies in creating clarity — framing the right problems, supporting decision-making, and shaping UX directions that are sustainable over time.

I work in a calm, collaborative way, combining empathy with systems thinking, and I’m comfortable operating between strategy and execution to ensure ideas can actually be implemented and shipped to customers.



Over 18 Years of Cross-Industry Experience in Human-Centered Design

As a trained interaction and visual designer, I began my career in communication and advertising before quickly shifting my focus to product and service design grounded in human insights. Working with global brands and companies, I’ve built extensive experience in product and service design, innovation, and strategic design – consistently ensuring that every solution addresses real human needs while delivering tangible business value.

Human-centric Principles, Methods, and Tools

Understanding and addressing human needs is at the heart of every great experience. It bridges the gap between what people expect and what we design, build, and deliver for them.

By leading customer research and crafting compelling narratives around user desires and pain points, I help teams align around a shared vision and drive focused, meaningful action. These insights reveal unmet needs and hidden opportunities – guiding decision-making, shaping strategy, and setting clear priorities.



Skill Set & Expertise

Companies I’ve worked for

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