A generalist creator with a collaborative and strategic mindset.

I always pursued many interests rather than focusing on one. This allows me to be creative, challenge the status quo, and make sometimes difficult-to-see connections.

I enjoy working with people from different professional and cultural backgrounds, and I firmly believe that diversity and connecting different mindsets are the foundation of every good idea and product.

15+ years of hands-on experience across industries

As a trained interaction and visual designer, I started my career in communication and advertising, but my focus shifted quickly to product and service creation based on human insights.

By working with global brands and companies, I gained experience in product and service design, innovation, and strategic design – always connecting created solutions to human needs and concrete business goals.

Human-centric principles, methods, and tools

Understanding and addressing human needs is the basis of every good experience and helps us match the things people expect and desire with what we build and deliver for them.

Driving customer research and crafting meaningful stories and insights enables alignment and concrete action. Derived insights allow me to uncover unmet needs and opportunities to help guide decision-making and prioritization.

Skill Set & Expertise

Companies I’ve worked for

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